Last Updated: June 30, 2020
This website, located at https://www.rakuten.us/ (collectively, the “Site”), is operated by Rakuten USA, Inc. d/b/a Rakuten Americas (“Rakuten Americas,” “we” or “us”), part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company, Rakuten Group, Inc., based in Tokyo, Japan.
In addition to data we collect as a business on our own behalf, which is addressed in this Policy, Rakuten Americas may receive personal information about you as a service provider to some of our Rakuten Group affiliates, for the purpose of processing that information on behalf of those businesses as a part of the services those businesses offer to consumers and their business clients or for other business purposes such as strategic planning on a regional or Rakuten Group basis. To the extent you interact with them, please see the privacy policies of these Rakuten Group companies (linked below) to understand what personal information they collect from and about you as a consumer and how they may use and share it, and to exercise your consumer rights under applicable privacy laws.
When you visit our Site or otherwise interact with us as described herein regarding events and facilities, we may collect the following types of information about you:
We may collect the above types of information in various ways, as described below:
We collect information you provide directly to us, such as when you fill out a form, or otherwise submit, send, or provide your information to us yourself.
When you access or use our Site, we automatically collect certain information about you, including:
We may use the information we collect about you for the purposes listed below:
We use your collected information to administer your visit to our facilities, to complete registration for events we manage, or to provide the event for which you registered and any related services to you.
We use your information in order to respond appropriately to your inquiries, complaints, or requests communicated to us through our Site or otherwise.
We use your information collected via strictly necessary or analytics tracking mechanisms on the Site to provide the Site to you, to help us understand and analyze our Site usage, and to improve our Site and your experience using it, including content and site functionality improvements.
We may use collected information to limit spam, malware, and other malicious online activities and security risks, and to improve and enforce our security measures. We may also use your information to identify, investigate, mitigate, and help prevent illicit, illegal, fraudulent or dangerous activities or situations in relation to the Site or our facilities or events, or otherwise as necessary to protect the safety, security, and legal rights of persons and/or Rakuten Americas or to enforce our agreements or policies.
We do not sell your Personal Information. We may disclose all the categories of personal information collected for business or commercial purposes to the following types of parties or for the following reasons:
We may share information that we collect about you with our affiliates and subsidiaries or other Rakuten related entities in order to redirect or resolve inquiries from you regarding services that they provide.
We may disclose your personal information as necessary to vendors and service providers that perform services for us, for a business purpose, including business operations-related services such as IT platform providers, data storage, analytics, event management, and security.
We may disclose information about you in response to an official request for information, if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We may disclose your information if we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Rakuten Americas or others.
In addition to the above listed disclosures, we may also share aggregated or de-identified information that cannot reasonably be used by recipients to identify you.
Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act of 2018 (“CCPA”) (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code Section 1798.83). If you are a California resident, this section applies to you.
If you are a California resident who meets the CCPA’s definition of “Consumer,” you are entitled to the following rights:
Right to Know and Access: You have the right to request that we provide certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Right to Know, Access, and Delete below), we will disclose to you:
Right to Request Deletion: You have the right to request that we delete any personal information we have collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
Right to Opt-Out of Sale of Personal Information: We do not sell your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless otherwise permitted by the CCPA, we will not:
To exercise your right to know, access, or delete as described above, you may submit a request to us by either:
You may not make a request to know or access your information under CCPA more than twice within a 12-month period.
Your request must be verifiable. In order for us to verify your identity, we will need to match certain information that you provide in your request with data that we maintain and have determined to be reliable for the purposes of verification. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If your request is to know or access specific pieces of personal information, you will be required to sign a declaration under penalty of perjury that the you are the consumer whose personal information is the subject of the request.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We may require any agent making a request on your behalf to provide a written permission from you to submit a request on your behalf and to verify their identity and authorization to do business in California, or demonstrate that he or she has power of attorney in connection with your request to know, access or delete.
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. We do not share your information with third parties for their direct marketing purposes.
Rakuten Americas does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to monitor and review new technologies and will modify this policy accordingly in the event of a change.
This Site and any related services, including our Events and Facilities are intended for adults over 16 years of age, and we do not knowingly collect or sell personal information of minors under 16 years of age without affirmative authorization or without affirmative, verifiable consent from a parent for those under age 13.
We may retain information about you for as long as it is necessary to fulfill the purposes described Section 3. Some of your information may be retained in our systems even after you request your information to be deleted in order to comply with our obligations under applicable law, collect fees owed, resolve disputes, enforce our legal rights, otherwise use internally in a lawful manner that is reasonably aligned with the expectations of the consumer or compatible with the context in which the information was provided, and to undertake any investigations necessitated by the foregoing.
We have implemented technical and organizational measures to provide a level of security appropriate to the risk to the Personal Information that we process. These measures are aimed at preserving the ongoing integrity and protecting the confidentiality of users’ Personal Information. We evaluate these measures on a regular basis to confirm that it continues to maintain and apply an appropriate level of security.
Rakuten USA, Inc. d/b/a Rakuten Americas
800 Concar Drive, San Mateo, CA 94402
tel:+1 (650) 383-1328