Rakuten Americas Privacy Policy

Last Updated: June 30, 2020

  1. 1. What This Privacy Policy Covers

    This website, located at https://www.rakuten.us/ (collectively, the “Site”), is operated by Rakuten USA, Inc. d/b/a Rakuten Americas (“Rakuten Americas,” “we” or “us”), part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company, Rakuten, Inc., based in Tokyo, Japan.

    This Privacy Policy explains how Rakuten Americas collects, processes, and discloses personal information about you when you access or use this Site to discover information about Rakuten Americas’ headquarters, leadership, affiliates, and the services and job opportunities provided by Rakuten Group companies in the Americas region, or when you otherwise interact with us, such as when you visit our regional office facilities (“Facilities”) or register for or attend a regional event we manage (“Event”). Certain events, functions or facilities may have their own additional privacy disclosures or other terms for certain data collected that is specific to that event, function, or facility location, and any such additional terms will be disclosed to relevant data subjects or consumers in connection with that event, function, or facility.

    In addition to data we collect as a business on our own behalf, which is addressed in this Policy, Rakuten Americas may receive personal information about you as a service provider to some of our Rakuten Group affiliates, for the purpose of processing that information on behalf of those businesses as a part of the services those businesses offer to consumers and their business clients or for other business purposes such as strategic planning on a regional or Rakuten Group basis. To the extent you interact with them, please see the privacy policies of these Rakuten Group companies (linked below) to understand what personal information they collect from and about you as a consumer and how they may use and share it, and to exercise your consumer rights under applicable privacy laws.

  2. 2. Collection of Information

    Types of Information We May Collect

    When you visit our Site or otherwise interact with us as described herein regarding events and facilities, we may collect the following types of information about you:

    Sources of Collection

    We may collect the above types of information in various ways, as described below:

    Information You Provide to Us Directly

    We collect information you provide directly to us, such as when you fill out a form, or otherwise submit, send, or provide your information to us yourself.

    Information We Collect Automatically When You Use Our Site

    When you access or use our Site, we automatically collect certain information about you, including:

  3. 3. Use of Information

    We may use the information we collect about you for the purposes listed below:

    To Provide our Site and Services

    We use your collected information to administer your visit to our facilities, to complete registration for events we manage, or to provide the event for which you registered and any related services to you.

    Customer Service

    We use your information in order to respond appropriately to your inquiries, complaints, or requests communicated to us through our Site or otherwise.

    Site Improvement

    We use your information collected via strictly necessary or analytics tracking mechanisms on the Site to provide the Site to you, to help us understand and analyze our Site usage, and to improve our Site and your experience using it, including content and site functionality improvements.

    To Protect You, Others, and Our Business

    We may use collected information to limit spam, malware, and other malicious online activities and security risks, and to improve and enforce our security measures. We may also use your information to identify, investigate, mitigate, and help prevent illicit, illegal, fraudulent or dangerous activities or situations in relation to the Site or our facilities or events, or otherwise as necessary to protect the safety, security, and legal rights of persons and/or Rakuten Americas or to enforce our agreements or policies.

  4. 4. Sharing of Information

    We do not sell your Personal Information. We may disclose all the categories of personal information collected for business or commercial purposes to the following types of parties or for the following reasons:

    Our Affiliates and Subsidiaries

    We may share information that we collect about you with our affiliates and subsidiaries or other Rakuten related entities in order to redirect or resolve inquiries from you regarding services that they provide.

    Vendors/Service Providers

    We may disclose your personal information as necessary to vendors and service providers that perform services for us, for a business purpose, including business operations-related services such as IT platform providers, data storage, analytics, event management, and security.

    To Comply with Law

    We may disclose information about you in response to an official request for information, if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

    To Protect Rakuten Americas or Others

    We may disclose your information if we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Rakuten Americas or others.

    In Connection with a Business Transaction

    We may disclose your information in confidence in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company. If there are changes to the internal structure of our parent company so that another Rakuten Americas affiliate or subsidiary takes on the role of centrally collecting, using or disclosing personal information in accordance with this Privacy Policy, that affiliate or subsidiary will handle your information in accordance with this Privacy Policy in place of Rakuten Americas.

    In addition to the above listed disclosures, we may also share aggregated or de-identified information that cannot reasonably be used by recipients to identify you.

  5. 5. Your California Privacy Rights

    Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act of 2018 (“CCPA”) (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code Section 1798.83). If you are a California resident, this section applies to you.

    Description of Your Privacy-Related Rights

    If you are a California resident who meets the CCPA’s definition of “Consumer,” you are entitled to the following rights:

    Right to Know and Access: You have the right to request that we provide certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Right to Know, Access, and Delete below), we will disclose to you:

    Right to Request Deletion: You have the right to request that we delete any personal information we have collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

    Right to Opt-Out of Sale of Personal Information: We do not sell your personal information.

    Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless otherwise permitted by the CCPA, we will not:

    How To Exercise Your Rights to Know, Access, and Request Deletion

    To exercise your right to know, access, or delete as described above, you may submit a request to us by either:

    You may not make a request to know or access your information under CCPA more than twice within a 12-month period.

    Your request must be verifiable. In order for us to verify your identity, we will need to match certain information that you provide in your request with data that we maintain and have determined to be reliable for the purposes of verification. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

    If your request is to know or access specific pieces of personal information, you will be required to sign a declaration under penalty of perjury that the you are the consumer whose personal information is the subject of the request.

    Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We may require any agent making a request on your behalf to provide a written permission from you to submit a request on your behalf and to verify their identity and authorization to do business in California, or demonstrate that he or she has power of attorney in connection with your request to know, access or delete.

  6. 6. Additional Notices

    Shine the Light

    California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. We do not share your information with third parties for their direct marketing purposes.

    Do Not Track Disclosure

    Rakuten Americas does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to monitor and review new technologies and will modify this policy accordingly in the event of a change.

    Notice Regarding Information of Minors

    This Site and any related services, including our Events and Facilities are intended for adults over 16 years of age, and we do not knowingly collect or sell personal information of minors under 16 years of age without affirmative authorization or without affirmative, verifiable consent from a parent for those under age 13.

  7. 7. Retention

    We may retain information about you for as long as it is necessary to fulfill the purposes described Section 3. Some of your information may be retained in our systems even after you request your information to be deleted in order to comply with our obligations under applicable law, collect fees owed, resolve disputes, enforce our legal rights, otherwise use internally in a lawful manner that is reasonably aligned with the expectations of the consumer or compatible with the context in which the information was provided, and to undertake any investigations necessitated by the foregoing.

  8. 8. Information Security

    We have implemented technical and organizational measures to provide a level of security appropriate to the risk to the Personal Information that we process. These measures are aimed at preserving the ongoing integrity and protecting the confidentiality of users’ Personal Information. We evaluate these measures on a regular basis to confirm that it continues to maintain and apply an appropriate level of security.

  9. 9. Changes to the Privacy Policy

    We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage). We encourage you to review the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the choices available to you.

  10. 10. Contact Us

    If you have any questions about this Privacy Policy, please contact us at:

    Rakuten USA, Inc. d/b/a Rakuten Americas
    800 Concar Drive, San Mateo, CA 94402
    email: rusa-privacy@mail.rakuten.com
    tel:+1 (650) 383-1328