Together, we change the game.

In Japanese, Rakuten stands for ‘optimism.’
It means we believe in the future.

It’s an understanding that, with the right mind-set,
we can make the future better by what we do today.

So we challenge ourselves to evolve, innovate and experiment,
to create a better, happier future for everyone.

Today, our 70+ businesses span e-commerce, digital content,
communications and fintech, bringing the joy of discovery to more
than 1 billion members across the world.

The Rakuten Americas portfolio includes market leaders in
e-commerce, marketing, advertising, business intelligence, logistics,
communications and entertainment. We believe that focusing on
innovation and ethics creates value for consumers and businesses
by aligning them together in a shared community.

Our businesses

  • Americas
    • Rakuten Americas Headquarters


      Rakuten’s businesses in the Americas span E-Commerce, Logistics, Digital Content and Ads & Media. Each forms an integral part of the Rakuten Group ecosystem, which puts brand, membership and data at its core. All are united by Rakuten’s values, including a commitment to customer service.

    • Rakuten Rewards

      Rakuten Rewards

      Get in front of active shoppers at every step of their journey with a full-funnel Cash Back strategy.

    • Rakuten Advertising

      Rakuten Advertising

      Rakuten Advertising brings together performance marketing technology with emerging media formats and consumer insights, creating the right conditions for brands to reach new customers and sustain long-lasting loyalty.

    • Rakuten Viki

      Rakuten Viki

      A fan-powered video streaming service offering primetime Asian shows and movies to millions of users globally.

    • Rakuten Viber

      Rakuten Viber

      A calling and messaging app connecting hundreds of millions of people, for free, via messaging, high-quality voice and video calls, and more.

    • Rakuten Kobo

      Rakuten Kobo

      Providing eReading services offering more than six million eBooks and audiobooks to millions of customers in 190 countries, Rakuten Kobo offers a suite of award-winning eReaders to suit all reading styles.

  • Strategic investments

Rakuten live

Job opportunities

We need you because you get things done.

No matter your area of our sprawling business, you will have plentiful opportunities to advance your career by helping us deliver on our mission to empower society and delight stakeholders with innovation, teamwork – and the Japanese translation of our name – optimism.

We are fiercely determined to foster a diverse, inclusive, and equitable culture where everyone can thrive, grow and feel valued. Join us.

Click here to see our jobs.

Rakuten Americas Headquarters

Rakuten Americas Headquarters. Our head office is located in the heart of Silicon Valley in San Mateo, California.


Rakuten Americas Headquarters

800 Concar Dr.
San Mateo, CA 94402
United States.


  • Amit Patel Chief Executive Officer, Rakuten Americas

    Amit Patel is an Internet veteran with over twenty years of experience in digital marketing and e- commerce. Prior to taking over as Ebates' CEO, Patel was in charge of the company's overall product strategy, third party integration and retention marketing. Under his direction and leadership, the Ebates e-commerce platform has been recognized as an industry-leading solution that connects leading retailers with millions of consumers across the world. Patel earned his Bachelor of Science degree in Computing and Management from Loughborough University of Technology in the UK.

  • Adrienne Down Coulson Adrienne Down Coulson Chief Operating Officer, Rakuten Americas

    Adrienne Down Coulson Adrienne Down Coulson is Chief Operating Officer at Rakuten Americas where she is responsible for the operations and corporate services across 10 business units operating in six countries with 3,500 employees. An astute operational leader with and deep digital marketing experience, Adrienne leads the corporate Human Resources, Information Technology and Security, Legal, Sports & Entertainment Marketing, Communications, and Facilities functions, among others. Adrienne joined Rakuten Rewards (then Ebates) in 2012 to launch its Canadian business. Under her stewardship, Ebates Canada enjoyed explosive growth, attaining profitability and market leadership in the affiliate marketing sector within three years. In 2017, she transferred to San Mateo, California to take on the role of Chief Operating Officer at Rakuten Rewards (then Ebates Inc). Previously, Adrienne was President at several Toronto-based digital marketing agencies and technology start-ups, as well as Vice President, Operations at MacLaren MRM (now MRM McCann).A graduate of Queen’s University and a Toronto native, Adrienne is a board member at Canada’s National Ballet School and a Toronto-based start-up called FlipGive. She lives in Burlingame, California with her husband and two children.

  • Kristen Gall President, Rakuten Rewards

    Kristen Gall is an eCommerce and retail executive with over 20 years of experience driving revenue and profitability in large and mid-sized digital, vertical, and wholesale retail environments. She started her career at Gap Inc. in an executive training program and progressed in ascending roles in business management and merchandising with Gap and Levi Strauss. Her area of expertise shifted to eCommerce and digital for Old Navy in 2008. Since then she’s focused on general management and P&L driving roles in the digital space. Prior to joining Rakuten Rewards as President, Kristen led eCommerce teams at Leapfrog Enterprises and Z Gallerie as VP/GM, eCommerce. Kristen holds a Bachelor of Science in Organizational Behavior from Cornell University.

    Visit Rakuten Rewards →
  • Nick Stamos Chief Executive Officer, Rakuten Advertising

    Nick is responsible for Rakuten Advertising’s day-to-day operations and provides strategic guidance to ensure the company is accelerating its speed of innovation and corporate growth. An experienced operator and corporate strategist, Nick is focused on leveraging proprietary data, advanced data science, and real-time technology to drive growth for brands and create new opportunities across Rakuten Group. Before joining Rakuten, Nick was a consummate entrepreneur, founding companies in the mobile analytics and fintech industries, and consulting CPG and retail brands.

    Notably, Nick was the Senior Vice President at The Nielsen Company (NLSN), where he led the launch of Nielsen’s mobile business outside of North America. Nick came to Nielsen by way of the firm’s 2007 acquisition of mobile analytics firm Telephia, where, as a founding team member, Nick was involved in the development and management of the company’s strategy, products, marketing and commercial efforts, and corporate development activities.

    Prior to Telephia, Nick spent eight years in consulting at Swander, Pace & Company and Braxton Associates, primarily working with consumer packaged goods manufacturer and retailer clients. Over the course of his consulting career, Nick developed broad engagement experience in new product development, competitive assessment and benchmarking, channel and sales force management, and mergers & acquisitions.

    Visit Rakuten Advertising →
  • Michael Tamblyn President & Chief Executive Officer, Rakuten Kobo

    Michael Tamblyn, President and Chief Executive Officer at Rakuten Kobo, drives growth, profitability and international expansion in a fiercely competitive market. He combines a passion for reading with a deep focus on hardware and software experiences. Additionally, he oversees Aquafadas, a world leader in interactive publishing. Michael has been a part of Rakuten Kobo’s executive team since its inception in 2009, and previously held the role of Chief Content Officer. He holds a Master’s in Business Administration from the University of Western Ontario.

    Visit Rakuten Kobo →
  • Samuel Wu Chief Executive Officer, Rakuten Viki

    Samuel Wu Sam Wu leads the strategy and growth of Rakuten Viki's global brand and services as Chief Executive Officer.

    Wu joined Rakuten Viki in 2012, bringing nearly a decade of experience in building and leading finance and operations teams in Silicon Valley. He played a key role in leading the acquisition of then Viki by Rakuten in 2013, and has since overseen all aspects of finance, legal, business operations, and sales functions, while simultaneously charging the evolution of the new Rakuten Viki brand. Sam has a Bachelor’s degree in Mathematics & Economics from the University of California at Los Angeles.

    Visit Rakuten Viki →
  • Ofir Eyal Ofir Eyal Chief Executive Officer, Rakuten Viber
    Ofir Eyal

    Eyal is a Viber veteran as he first joined the company in 2014 as the Vice President of Product before being promoted to Chief Operating Officer in 2019. In his previous roles at Viber, Ofir focused on user experience, customer success, content, and localization. As CEO, Ofir Eyal leads Rakuten Viber's ambitious campaign of product development and discovers new markets and business opportunities as the company further establishes itself as a major, innovative player in the global messaging market.

    Visit Rakuten Viber →

Scale and Reach

  • Established
    in Tokyo

  • Rakuten

  • Enters
    Top 20


  • 10+

  • 2500+
    across 13

  • 1997
  • 2000
  • 2012
  • 2015
  • 2021